Billboard drives drivers to distraction

Here’s another example of someone in the ad business playing dumb. In South Carolina, drivers crashed into each other and backed up traffic when a billboard with what looked to be a human in a gorilla suit hanging from it distracted them. (His parachute got stuck on its corner, you see). The gorilla was actually a dummy. As a crew took a good solid hour to cut it down, distracted drivers collided. Don Woodsmall, of an undisclosed "advertising company", told WIS TV, predictably, that, "It’s a jungle out there and we just wanted to help our advertisers with guerilla marketing."