A bikini that just wants you to be healthy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


You avoid skin cancer by getting out of the sun. But for a swimwear company, that advice isn’t going to help sell bikinis. Thus, Solestrom has developed an ingenius new product that’s made for the sun but is health-conscious, too: a bikini with a built-in UV meter in its belt, which beeps when its owner needs to seek shadier ground. A Solestrom rep tells Reuters that the meter on the $190 bikini measures UV intensity on a scale from 0 to 20.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in