Bikes rescue lonely, isolated Ogilvy staffers

Ogilvy & Mather recently moved its New York offices from Worldwide Plaza on Eighth Avenue to the site of a former chocolate factory on the far west side of Manhattan, way over on Eleventh Avenue. For non-New Yorkers, let's just say Ogilvy is now in the hinterlands, closer to the Intrepid aircraft carrier than a subway stop. Grumbling, of course, ensued. So, what can Ogilvy do to keep employees peppy? Get them bikes. As part of a companywide effort to encourage bicycle use, the agency has purchased 50 commuter bikes for employees to borrow so they can pedal to that client meeting or find somewhere decent to eat.