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Animated birds are flapping across nearly 100 websites, including AOL, Discovery and Slate. Are they angry? What do they want from us? They're actually part of an online bird-watching game for Fox's new movie The Big Year, a comedy about wacky, hard-core bird enthusiasts that borrows more from Best in Show than Hitchcock. The green-tinged promos, dubbed Birding the Net, from ad agency Goodby, Silverstein & Partners, aimed at nature lovers with a tie-in to the Audubon Society, challenge players to go virtual bird-spotting for a chance to win a trip to the Galapagos Islands.
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