The Big Ad Gig offers hope to the desperate

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Competing for a job in advertising is cutthroat, so why not make some entertainment out of it? Crispin Porter + Bogusky, Ogilvy in New York, Proximity Atmosphere and Saatchi & Saatchi Wellness have teamed up to hold an American Idol-like competition during Advertising Week in September, emceed by New York Times ad columnist Stuart Elliott. The Big Ad Gig challenges creatives to make YouTube videos about why they deserve the job. Eight finalists get to come to Advertising Week and work on an Ad Council brief.

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