Bic Gets You All Shaved Up for Human Curling

Bic razors and Paris agency Buzzman have found a new rationale for full-body shaving that's even more disconcerting than the usual ones—as preparation for human curling. As a rule, I try never to think about curling, but I still like how strange this ad's concept was—until the end, when the announcers jokingly drill it into us that it was a Bic ad all along. Thanks for the clarification that this isn't, in fact, a real sport. The next thing you'll be telling me is that David Beckham didn't really perform those amazing tricks on the beach for Diet Pepsi.

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Topics: Bic, Buzzman, Curling, Razors

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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