'Beyond Baseball' back for a second season


Today is Opening Day for Major League Baseball—a day of hope and unlimited possibility for every baseball fan in America, even those on the north side of Chicago. It's also a good day for McCann Erickson in New York, which gets to continue its "Beyond Baseball" advertising for the league. The first spot, posted below, naturally celebrates Opening Day. After the jump, check out the first player-focused spot of the year, about Dustin Pedroia, the diminutive force of the Red Sox.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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