Beware the Russian dolls, says Amnesty ad | Adweek
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Beware the Russian dolls, says Amnesty ad

Amnesty-russian-dolls

Following last week's powerful death-penalty spot with the melting wax figures, Amnesty International in France moves on to Russian dolls to symbolize the hidden political repression and social terror in that country. "We must not let Russia's charm hide its atrocities" is the tagline from ad agency La Chose. Great details, like the journalist doll's tiny press badge and camera and the miniscule swatch of duct tape sealing its mouth, drive home the theme. Print and posters present a doll figurine shaped like a bullet, putting a deadly fine point on the message. Via Adland.

—Posted by David Gianatasio

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