Betty White Prank Calls People, Ogles Hunk for AARP
AARP has snagged Betty White to front its new campaign telling our seniors to "get over it" and join the retirement organization, even though it might make them feel old. They had her do a wacky telethon spot back in May. But these new spots, from GSD&M, which focus more on how you can be old and still get the most out of life, are far better. In one spot, Betty prank calls a bunch of people for the eff of it. Unlike your usual prank calls made by 15-year-old boys and referencing genitalia, Betty plays off the perception of old people as dotty and confused and comes across as a lovable troublemaker. In a second spot (after the jump), she objectifies a young hunk as he washes her Mercedes-Benz Gullwing. (We know how rich those AARP members are.) Betty is 89, but nothing about her seems old and boring. I only hope I'd one-third as awesome by the time AARP starts harassing me to join.
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- What If Arrested Development Were Coming Back on YouTube?
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







