Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan

Thrifty brand gloats about its coup

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial (below) where he sings about a "23-flavor celebration." Yes, how the mighty tagline has fallen. Pepsi allowed the trademark on its classic '80s slogan to lapse, and it's been snapped up by MOM Brands for its oats product. The little brand is now gloating over this coup.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in