'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock

Meet James M. McGill, attorney at law

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Breaking Bad fans, this time you'd better call James!

Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as this billboard popped up in Albuquerque, N.M. The sign is actually a prop being used in the filming of the prequel series, set to debut next year.

It seems Saul Goodman, in the days before he met meth king Walter White, went by the name of James M.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in