The Best TV Commercial From Cannes That You Never Saw Before | Adweek The Best TV Commercial From Cannes That You Never Saw Before | Adweek
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The Best TV Commercial From Cannes That You Never Saw Before BBDO's big crowd pleaser for Smart car

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful because it was something of a surprise—a TV spot that hadn't been blogged and reblogged endlessly over the past year. It's a great little David and Goliath story about a Smart Fortwo that goes offroading, leading to all sorts of amusing sight gags—and a killer ending that had the crowd cheering loudly when it was screened Saturday at the Palais with the other Gold Lion winners. (It won gold in both Film and Film Craft.) The soundtrack is great, too—rounding out the ad's attitude perfectly. Smart, indeed.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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