Bennigan's hires seasonal leprechaun hoser

Leprechaunspray Bennigan's: "an Irish American Grill & Tavern famous for great food, fun atmosphere and a wide selection of cocktails." And now home to a grumpy, hose-wielding leprechaun. That appears to be the premise of a disturbing new Bennigan’s campaign. Over at, there the bad-tempered green imp (named Fergus, sigh), as well as St. Patrick’s Day countdown widgets and “lepregrams,” which allow users to download their headshots onto the body of a leprechaun. To my ear, “lepregram” sounds uncomfortably close to “lepergram.” In fact, Fergus would feel right at home in last year’s weird-food ad blitz kicked off by Cold Stone Creamery, which made us face our childhood fears in a scoop shop. Word to the wise: If you start seeing leprechauns, your sundae has been sitting out too long.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS