Ben & Jerry's Enables Rampant Spooning With New App | Adweek Ben & Jerry's Enables Rampant Spooning With New App | Adweek
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Ben & Jerry's Enables Rampant Spooning With New App 'Wanna Spoon?' finds your perfect partner

Imagine my disappointment when I realized that the name of Ben & Jerry's new Facebook app "Wanna Spoon?" refers to sharing Greek frozen yogurt rather than engaging in a snuggly, utensil-inspired show of affection. Don't toy with my emotions like that, Amalgamated and Tool of North America! Those two created the app, which matches you up with one of your Facebook friends based on mutual likes and interests for a presumably platonic yogurt "spooning" session. That person receives a wall notice about the match, prompting him or her to click for a coupon. Wow, first we land a dune buggy on Mars, and now this! You don't know who the algorithm will recommend, or why. It could be someone you barely know, a fringe acquaintance or dimly remembered ex-co-worker. Which, when you think about it, probably describes 90 percent of a typical user's FB friends. That's all well and good, but I wanna spoon for real. With total strangers, if necessary. Why not? Now that the Olympics are over, I've got loads of time on my hands.

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