Belgian nonprofit helps, frightens farmers

When most ads use little people, it’s just for some low-brow laughs. And maybe that’s the case here. But I have to say I like this ad for the Belgian nonprofit Vredeseilanden (“Peace Islands”) which raises money for third-world farmers by selling keychains shaped like, well, little people. (It’s actually the organization’s logo.) Instead of just tugging at our heart strings with the sad-but-true facts about life for South American farmers, the nonprofit deserves credit for creating a spot that’s informative, funny and a bit self-deprecating.