With this beer, it's all in the belch | Adweek With this beer, it's all in the belch | Adweek
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With this beer, it's all in the belch

Belch_beer1_1So there’s a guy—actually goes by the moniker “The Sound Guy”—in California who is selling the domain name and marketing materials to the product Belch Beer, though not the beer itself, if we’re reading this somewhat wacky press release correctly. The beer, said to be brewed by monks at Northwind Abbey in Belgium, brings on belching because the monks “have renounced all voluntary vocalization.” The brew’s tagline, "Belch Beer—so good, you'll want to taste it twice.” Hmmm ... would Anheuser-Busch contest the claim?

—Posted by Catharine P. Taylor

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