Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anheuser-Busch and Miller Brewing have never been friendly, but A-B has been so dominant for so long there wasn’t much bite to their battle for many years.
That’s all changed with Miller’s newfound energy under SABMiller ownership; it’s been tweaking its larger rival in advertising for the past year. The brewers have since come to life like the bleary-eyed drunk at the end of the bar who suddenly becomes animated with a growled, "What are YOU looking at?" But what we
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in