Beauty of Vaseline ballet not even skin deep

Dancers in white bodysuits perform an aerial ballet "to illustrate the powerful penetrative abilities of Vaseline's Sheer Infusion body lotion" in this new spot from BBH. Note the keywords: Vaseline, moisture, bodysuits, penetrative, lotion. I naturally got kind of, you know, intrigued. And by intrigued, I mean I expected to see something that was at least mildly titillating in a tongue-in-cheek/SFW way. What the ad delivers, alas, are 60 long seconds of eye-stinging whiteness with acrobats in get-ups that vaguely remind me of the sperm costumes in Woody Allen's Everything You Wanted to Know About Sex but Were Afraid to Ask. That old movie segment is a bit of comic genius that you can watch over and over. You'll be hard-pressed to sit through this ad once.

—Posted by David Gianatasio

Previously on AdFreak:
Lots and lots of naked people like Vaseline
Vaseline calls on Alaskans for testimonials

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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