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So, let’s say you’re Michel Gondry, and you’ve directed a surreal movie about two guys re-creating movies on the cheap after a video store’s tapes are mysteriously erased. Why not crank the absurdist dial up to 11 and promote the film by re-creating its trailer on the cheap? In what has to be one of the strangest previews of all time, Gondry does just that with a shot-for-shot remake of this trailer for Be Kind Rewind.
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