BBH's search terms are put to use at last

One of the most interesting parts of the Internet advertising story is how paid search grew into an enormous business without ad agencies paying it much attention. As my colleague Andy McMains recently found out, many agencies still ignore it, even when it comes to their own names. Bartle Bogle Hegarty chairman Steve Harty dismissed the usefulness of paid search for an agency like BBH, saying, “We have a more targeted strategy than, ‘We’re open for business.’