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You might remember BBH’s 2008 commercial for Barclaycard with the guy jetting through life on a water slide—which was a metaphor for the speed and flexibility of Barclaycard’s “contactless” payment technology. Well, now the agency and client (and director Nicolai Fuglsig) have upgraded from water slide to roller coaster. The new spot, posted below, has its ups and downs. Boston’s “More Than a Feeling” is a nice choice, and the commercial is nothing if not fun-loving and visually enjoyable.
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