BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons | Adweek
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BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons Spot originally aired in 2009

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait only four years to add the proper ending to its now-famous Wimbledon commercial for Robinsons drinks. The spot, which dreams of the day when a British player would once again win the prestigious London tennis tournament, was originally put together in 2009. Murray made it to the semifinals that year, losing to Andy Roddick. He made it to the semifinals in each of the following two years as well, reaching the final in 2012, only to fall to Roger Federer. This year, finally, he triumphed—over Novak Djokovic. "Worth the wait, wasn't it?" says BBH's newly added voiceover at the end.

CREDITS
Client: Britvic Robinsons
Campaign Name: Wimbledon "Imagine"
Original Client: Lesley Davey, Brand Director
Current Client: Helen Gorman, Brand Director

Original Launch: June 1, 2009
Updated Film: July 7, 2013

Original BBH Team:
TV Producer: Ben Davies
Account Director: Sylvia Pelzer

Account Manager: Corina Cuddihy
Account Planner: Nina Rahmatallah
Engagement Planner: Darius Karbassion
Creative Director: Nick Gill
Creative Team: Daniel Schafer, Copywriter; Szymon Rose, Art Director

Original Production Team:
Production Company: Blink
Director: Benito Montorio
Director of Photography: Antonio Paladino
Postproduction: Phil Oldham @ Absolute Post
Editor, Editing House: Andy Mcgraw @ Cut and Run
Sound: Aaron Reynolds @ Wave

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