Basketball is religion in TNT's new NBA ads | Adweek Basketball is religion in TNT's new NBA ads | Adweek
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Basketball is religion in TNT's new NBA ads

Here's another case of strange marketing bedfellows, as TNT and Sony Pictures team up to cross-promote the NBA playoffs and the movie Angels & Demons. The resulting mashup is interesting and well-edited, if a bit disorienting. Personally, I think it would have been improved with a shot of LeBron James busting through the Papal enclave's zone defense, dunking into a baptismal font and yelling that the Apostolic Palace is his house. Hat tip to Cleolinda Jones for letting us know about this one.

—Posted by David Griner

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