Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, a few new bodies.
The new Barbie Fashionistas line features different body types—curvy, tall, petite—as well as varied skin tones, face shapes, and hair colors. A far cry from the Barbie of yesteryear. And from a societal standpoint, Mattel's choice to evolve Barbie's figure to include more realistic depictions is a monumental one for a couple of reasons.
It's a smart marketing decision amid the movement toward body acceptance and female empowerment, as successfully implemented time and time again by the likes of Dove, Aerie and Always, to name a few brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in