Barbie can't resist Ken's co-branded wooing | Adweek Barbie can't resist Ken's co-branded wooing | Adweek
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Barbie can't resist Ken's co-branded wooing

Ken-and-barbie

Ken and Barbie started dating in 1961, but after 43 years together, the Mattel dolls split on Valentines Day 2004. Not skipping a beat, Barbie quickly hooked up with Blaine, an Aussie surfer. Recently, hoping to get his doll to notice him again, Ken went online to fight back. He embarked on a curiously brand-heavy courtship campaign, which included a Match.com integration, a reality show called Genuine Ken: The Search for the Great American Boyfriend, a role in Toy Story 3, cupcakes from Magnolia Bakery, ads in Us Weekly and Times Square and more. Now, on Valentine's Day 2011, we learn that Ken has officially won Barbie back. (Since Barbie is so susceptible to peer pressure, a public vote was also part of her decision.) Frankly, since Ken got into social media, he seems so much more than Barbie's arm candy. I'm really seeing another side of Ken. I'm not sure Barbie really deserves to get him back.

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