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Ken and Barbie started dating in 1961, but after 43 years together, the Mattel dolls split on Valentines Day 2004. Not skipping a beat, Barbie quickly hooked up with Blaine, an Aussie surfer. Recently, hoping to get his doll to notice him again, Ken went online to fight back. He embarked on a curiously brand-heavy courtship campaign, which included a Match.com integration, a reality show called Genuine Ken: The Search for the Great American Boyfriend, a role in Toy Story 3, cupcakes from Magnolia Bakery, ads in Us Weekly and Times Square and more.
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