Barbara Lippert on Super Bowl XL

Fedex_3Over at Adweek, our friend Barbara Lippert has posted a comprehensive, entertaining critique of the Super Bowl ads. A brief excerpt: “The biggest problem with the commercials this year was the complete lack of payoff. Many of the spots had decent setups that were intriguing and interest-piquing, but went nowhere.” Check out Barbara’s story for more on the FedEx cavemen, Kermit, Fabio, Leonard Nimoy and more.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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