Band Crowdsources Music Video From Fans' Instagram Photos | Adweek
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Band Crowdsources Music Video From Fans' Instagram Photos Amateurish feel is the whole point

Nothing proves that laziness is the true mother of invention quite like user-generated content. The latest people to find this out are the Vaccines, a British indie-rock band who made a video for their song "Wetsuit" mostly from Instagram photos taken by their fans at music festivals. This is one of those situations where pop culture does what anonymous fans have been doing for years—this is just a well-edited version of the sort of photo slideshow someone would put together after graduating from college. That said, it's better than most of its professionally filmed contemporaries. And of course, the fans who are featured will lose their minds over this. Now, if only the band didn't sound like every other terrible NME endorsement. Via The Denver Egotist.

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