Back-to-school booty from Target

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

So there I was, innocently watching TV last week, when a new Target ad came on. (To see the ad, launch “Channel Red” and select the image of the girl with the pink backpack.) Like everyone else, I’m impressed with Tarjay’s work, so I paid closer attention as my foot started tapping to the music. “I like backpacks, and I cannot lie.” Wait a minute! I know that song. That’s the Sir Mix-a-Lot novelty hit “Baby Got Back.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in