Baby Perfects Gangnam Style Moves in Ad for Electronic Cigarettes | Adweek Baby Perfects Gangnam Style Moves in Ad for Electronic Cigarettes | Adweek
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Baby Perfects Gangnam Style Moves in Ad for Electronic Cigarettes Don't miss your kid's first CGI steps

Here is the inevitable ad starring a baby doing Gangnam Style. The product, perhaps less predictable, is E-Lites, an electronic cigarette. It's a pretty macabre conceit. Don't miss your kid's first steps—or in this case, his first imitation of a Korean rapper's dance moves—while you're out literally killing yourself with a smoke. (Reading between the lines, you'll miss a lot more when you're dead, too.) Still, the infant's wobbly take on the horse dance, and the family's slack-jawed reactions, are more or less perfect.

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