BA campaign explains Wimbledon etiquette

Switching sports for a moment, British Airways has launched a tongue-in-cheek online campaign from Agency.com that advises loutish Americans on the proper etiquette at Wimbledon, England’s very proper tennis tournament, which begins next Monday. Among the bits of playful advice: Don’t stuff yourself with chili dogs; don’t bring enormous No. 1 foam fingers; don’t do the wave; and don’t sound airhorns during match play. Such things are “just not done,” say the ads (which apparently have various viral-type bells and whistles, too).