Axe Now Repels Earth Women but Attracts Lady-Filled Meteors Another rip in the space-time continuum
Axe's advertising is usually set in a parallel universe where its products exert a gravitational pull on beautiful women. While its English-language messaging from Bartle Bogle Hegarty moves closer to a dystopian reality where the girlfriends hold all the power, French agency Buzzman's cartoonish new spot (below) finally admits that the brand's shower gel has more of a repellant effect on bikini-clad models. But don't worry, flabby teens. That's only because when you flap your Axe-washed wings at the beach, a meteor made up of horny bombshells forms at a distant point in space-time and hurdles toward you—causing everyone nearby to flee for their lives. Call it chaos theory for douchebags.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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