Axe helps you find women hiding in your pad | Adweek Axe helps you find women hiding in your pad | Adweek
Advertisement

Axe helps you find women hiding in your pad

Axe hiding women

This spot by French agency Buzzman for Axe Rise Up body wash is restrained and visually clever, particularly when measured by the advertiser's usual frat-brat, bikini-soaked standards. A guy goes through his morning routine, failing to notice "10 hot girls" hidden around his messy bachelor pad. Rents are high in Paris; I guess they've gotta live someplace. Oddly, the approach both objectifies and empowers the women at the same time: They're just part of the décor, but it's their choice, and guys can't ogle them. I'll be checking my place extra carefully tonight, just in case. I'm pretty sure I heard the drapes sigh, though with my luck it'll be the building super getting pervy again.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS