Axe Gets Deep (OK, Not Really) With Campaign About the Genius of 'Shower Thoughts'

With a cameo in first spot by Muggsy Bogues

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The shower is a great place to think deep thoughts—or thoughts that seem deep in the moment, anyway. And Axe is capitalizing on that theme in a new campaign that naturally called "Shower Thoughts." 

In the first video, a dude ponders the real meaning of haters calling him short—because when you stop and think about it, it's really a compliment. To support his logic, he conjures a scene starring none other than basketball legend Muggsy Bogues, who at 5-foot-3 is the shortest player ever to make the NBA. 

Bogues, challenged by some clueless street ballers, takes them to school—vindicating shower guy and every other short man ever (though perhaps not petite Randy Moss).

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