Axe encouraging sex in the snow this winter

BBH London counsels guys to "be prepared this festive season" and to carry their Lynx (Axe) Bullet portable body spray with them, because you never know where spontaneous sex might occur. The three ads in the series seem a bit menacing, though, with the dark alleys and lonely frozen roads evoking non-consensual encounters. Maybe the ladies should carry a different kind of spray. (As Adland points out, Old Spice Red Zone did a similar though more angelic ad several years ago.)