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It’s nice to know there’s a shower gel capable of inducing make-out sessions passionate enough to withstand a serious tumble down a hill. And that’s not even its most practical use. Judging by this new ad from Bartle Bogle Hegarty, if I ever fell off a cliff in the wake of a plummeting truck, I’d lose nothing but my shirt, thanks to Axe. I’d also feel no ill effects from rolling over an entire picnic’s worth of crockery.
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