Axe boat loaded with ladies calls your name
BBH London put together this ad for the Axe Boat, which is apparently a contest with a cruise full of hot chicks at stake. At least, I think that's what it is. This Axe Boat site is in Spanish, so for all I know, this whole thing could be one of Axe Cop's sting operations. Not that I'm disparaging the possibility of waking up in a pile of bikini-clad women or anything, but the tone of this ad makes Axe sound more like a shady escort service than this generation's Hai Karate. Either way, they'd better clean up that boat before someone wins.
—Posted by David Kiefaber
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