Avoid STDs, and People Dressed in Giant STD Costumes

French health organization INPES hired McCann Erickson in Paris to put together an STD advisory. The result was "The Chase." No, not the movie where Henry Rollins plays a cop, although there should be a public advisory against that, too. In this "Chase," lots of adorable French people run through a field in their underpants, lusting after each other, unaware that some dudes in foam-rubber STD costumes are in hot pursuit. The concept is a little primitive, and it looks more like a LARP than a real advisory, but it gets the point across well enough.