Avoid STDs, and People Dressed in Giant STD Costumes

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French health organization INPES hired McCann Erickson in Paris to put together an STD advisory. The result was "The Chase." No, not the movie where Henry Rollins plays a cop, although there should be a public advisory against that, too. In this "Chase," lots of adorable French people run through a field in their underpants, lusting after each other, unaware that some dudes in foam-rubber STD costumes are in hot pursuit. The concept is a little primitive, and it looks more like a LARP than a real advisory, but it gets the point across well enough.

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