Avoid nasty residue build-up with Old Spice

In mulling this "Residue is evil" print campaign from Old Spice and Wieden + Kennedy, a few things crossed my mind. First, the problem surely doesn't rise to the level of "evil." Hitler was evil. The embarrassment caused by deodorant residue can be avoided by lowering one's arms. Also, was there a point where someone said, "Hey, this playground ad's not nearly heinous enough. Let's add a gratuitous view of some girl's butt!"? And is it wise to berate one's potential customers as "idiots," "weirdos" and "chumps"? Hey, Old Spice, that stinks! I should find a groovy co-ed sauna to sweat off the anxiety I get from looking at nasty ads like these, but I'd better stop at the drugstore first and pick up some Nair for Men.

—Posted