Avoid agency catfights by hiring John Pace | Adweek
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Avoid agency catfights by hiring John Pace

Agencia loco

Ad agencies are known for being emotional pressure-cookers, though I've never seen a throwdown quite as intense as the one dreamed up here by freelance copywriter John Pace. The Australian wordsmith created the video as a self-promotional piece, with his own subtitles dropped over a scene from the 1990s Mexican telenovela María la del Barrio. You've got to appreciate how Pace self-selects his client roster, pre-emptively weeding out those offended by talk of vaginas and pubic wigs.

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