Avert Your Eyes From Kayak's Crazy Dilated-Pupils Guy Haunting vision in BFG 9000's latest spot
Goofy pupils aside, this new commercial for travel website Kayak—the latest in a series of absurd spots from ad agency Barton F. Graf 9000—has a bit of a blurred vision. Why did the guy think dilating his pupils would help him see better? That's not how it works. And I think the ad would have been funnier if he'd given his wife a weird compliment she didn't know what to do with, instead of just insulting her. That said, you won't shake the image of Mr. Pupils for a while—and he does reinforce the brand message. A good long vacation from this guy is just what the doctor ordered.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
