Automotive brands go where they shouldn't | Adweek Automotive brands go where they shouldn't | Adweek
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Automotive brands go where they shouldn't

Ferrari_segway_copy Jalopnik's list of the 10 Worst Non-Automotive Tie-ins With Automotive Brands actually has a couple of good ideas on it, like the Jeep stroller and the Ducati flash drive (which is the best Sandisk flash drive on the market). Nascar meats are a real downer, though, as we've mentioned before; the Ferrari Segway scooter (seen here) is just weird; and wearing Bugatti cologne sends an unmistakable chemical signal that you're an asshole. But I still say the crystal goblets my dad got with his Lincoln were the worst, because they have no tangible connection to cars, and nothing assumes the buyer wears a top hat and monocle every day like freaking goblets.

—Posted by David Kiefaber

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Topics: Kiefaber, Segway
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