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Old Spice gave us "The Man Your Man Could Smell Like." But what if you'd rather reek like a dusty old pickup rather than an average guy armed with a brand-name deodorant?
At last month's North American International Auto Show, Ally Auto—the auto financing unit of Ally Bank—picked a fragrant way to make its booth stand out by featuring eight auto-themed colognes ranging from "Muscle Car" to "Family Wagon." The former allegedly combines nitrous oxide, testosterone and burnt rubber, while the latter is said to consist of the essence of baby wipes, crayons and regret.
The press release tells us "the activation was set up much like the perfume counter at a department store," and you'll be absolutely shocked to learn that this stunt was the opening salvo for a new brand campaign created by Ally's agency of record, Grey New York.
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