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The Gut Foundation and Sydney ad agency Banjo go the high-risk route in this Australian bowel-cancer PSA, using 9/11-type imagery to make an impact. The voiceover says: "If 12 Australians were killed by terrorists, it would be front-page news. Yet 12 Australian men and women die from bowel cancer every single day. That's more than breast cancer, but no one wants to talk about it." As we've said before, exploiting one tragedy to try and prevent another is a pretty questionable marketing strategy.
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