Aussie cancer PSA shows attack on Sydney | Adweek Aussie cancer PSA shows attack on Sydney | Adweek
Advertisement

Aussie cancer PSA shows attack on Sydney

Sydney

The Gut Foundation and Sydney ad agency Banjo go the high-risk route in this Australian bowel-cancer PSA, using 9/11-type imagery to make an impact. The voiceover says: "If 12 Australians were killed by terrorists, it would be front-page news. Yet 12 Australian men and women die from bowel cancer every single day. That's more than breast cancer, but no one wants to talk about it." As we've said before, exploiting one tragedy to try and prevent another is a pretty questionable marketing strategy. But if nothing else, the foundation is true to its name: Trying this approach took some guts. And famed Aussie adman John Singleton, who's behind the initiative, is giving media quotes to match. "There's no point in being a soft cock about it, you've got to make an impact," he tells Mumbrella.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS