Aussie brewer bashed for boobs campaign

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.


There’s nothing too subtle about this ad for Australian beer Hahn Superdry. It shows a woman drawing a heart in the sand, which her male companion, looking at it upside down, alters with his heel to make it look like boobs. But it’s the online component that really has Australian authorities seething. It opens with a clip of a woman’s hands holding a pair of naked breasts—which turn out to belong to a dude.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in