Aussie bankers flee small-business owners

M&C Saatchi's cinematic, stunt-heavy spot for Australia's ANZ Bank takes a bit too long to cut to the chase. Or I suppose it's the chase that takes too long. Whatever. By the end, most viewers will have figured out the punch line. The guy's a small-business banking professional. Warning: Spoiler ahead! Oops, I was late with that spoiler warning, but it doesn't matter, because the ending's not that much of a surprise. Still, the ad's engrossing and stands up to repeat viewings. You can't blame the guy for bolting, though. If those agitated Aussies were my clients, especially in this economy, I'd run too. I suppose ANZ deserves credit for accomplishing what would seem like an impossible task: generating sympathy for bankers in our age of recession and bailouts.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS