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Imagine you're mid-car-crash, face firmly planted against against an airbag, and you get a brief window into the afterlife. Will you be going to heaven, or somewhere a tad hotter?
Either way, two Turkish print ads for Audi suggest the automaker's safety technology will keep you from reaching eternity before your time (and presumably before you've had a chance to atone… or maybe just live a little).
The ads, created by DDB's Tribal Worldwide office in Istanbul, first ran in Turkey in April of this year, then translated to English for international awards submissions (making the shortlist at the Clios, an Adweek sister company).
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