Audi Makes Fun of Women Drivers (but Not Really) in Curious Twitter Campaign

Tackling the common stereotype

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Audi Ireland has decided to directly address the stereotype that women are bad drivers in a Twitter campaign that aims to undermine that perception.

The automaker last week posted a series of images that appeared to make fun of women drivers—including scenes of poorly parked cars and men in passenger seats looking terrified. The tweets were tagged #womendrivers.

But the tweets also contained links, and it turned out they pointed to stories of women being real drivers in fields like technology, science and sports.

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