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Audi Ireland has decided to directly address the stereotype that women are bad drivers in a Twitter campaign that aims to undermine that perception.
The automaker last week posted a series of images that appeared to make fun of women drivers—including scenes of poorly parked cars and men in passenger seats looking terrified. The tweets were tagged #womendrivers.
But the tweets also contained links, and it turned out they pointed to stories of women being real drivers in fields like technology, science and sports.
If a woman wants to drive… don't stand in her way! #womendrivers
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