Attention, Boston: It's just a billboard! | Adweek Attention, Boston: It's just a billboard! | Adweek
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Attention, Boston: It's just a billboard!

Garelick The Massachusetts Bay Transportation Authority this week is unveiling ultra-high-tech digital billboards here in Boston that supposedly produce weird special effects, like images wrapped around columns. My fear: This will send the city into a panic, much as the Aqua Teen Hunger Force campaign precipitated a bomb scare and a Dr Pepper promotion turned mild-mannered Bostonians into potential grave robbers. The MBTA’s first advertiser is the Garelick Farms dairy. So, please disregard any sightings of giant killer cows with glowing eyes. I think we can all live without an “Udder Mayhem!” headline in the papers. Just keep telling yourself: It’s only a billboard, it’s only a billboard ...

—Posted by David Gianatasio

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