Attack of the 40-foot housewife, ‘Maxim’ style | Adweek Attack of the 40-foot housewife, ‘Maxim’ style | Adweek
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Attack of the 40-foot housewife, ‘Maxim’ style

EvamaximAttention, anyone flying to Las Vegas this weekend, including any friends of mine attending the National Commission on Correctional Health Care (you know who you are)—you are about to be assaulted by advertising. This comes in the form of a giant mockup of super-nauseating Maxim magazine's latest cover, featuring highly irritating actress Eva Longoria. The overexposed Desperate Housewives star is wearing a tiny bikini, and the cover reads, "THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE—AND ONLY IN VEGAS!" Now, I wouldn't want to see a copy of Maxim from across the room, so I sure as hell don't want to see it from space. I'm paying for the flight, so let me look at the desert in peace. And what is it about Eva Longoria? She's not the best-looking of the Housewives cast. She's not even the best actress, being snubbed by both the Emmys and the Golden Globes, while the other women take home cartloads of awards. And who cares if she's dating this guy? That aside, this giant cover is part of a promotion Maxim is doing in Vegas this weekend to reach its target audience—i.e., horny young guys. UPDATE: Here’s more on this monstrosity from Jossip.

—Posted by Celeste Ward

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