AT&T updates ‘Death Star’ logo

Att2Following the merger with SBC, AT&T unveiled its new logo this morning, and Saul Bass’s famed “Death Star” logo remains—in spirit, anyway. Omnicom’s Interbrand has taken Bass’s much-loved two-dimensional globe logo and morphed it into a three-dimensional orb that will be able to spin slowly when posted on Web sites. Also, the “AT&T” block letters have been ditched in favor of a curved, lowercase Avenir typeface to “signal that we’re open and approachable,” according to a company rep. Let the daggers start flying over at DesignObserver.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS