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Following the merger with SBC, AT&T unveiled its new logo this morning, and Saul Bass’s famed “Death Star” logo remains—in spirit, anyway. Omnicom’s Interbrand has taken Bass’s much-loved two-dimensional globe logo and morphed it into a three-dimensional orb that will be able to spin slowly when posted on Web sites. Also, the “AT&T” block letters have been ditched in favor of a curved, lowercase Avenir typeface to “signal that we’re open and approachable,” according to a company rep.
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